Notes & Thoughts

People want to make things personal again

Where is Western popular culture headed?

I feel like the trajectory of the 2010s has been exhausted in a lot of ways. The culture-war topic no longer seems quite as interesting to people. Social media isn’t a place where you can be as creative anymore; all the angles are figured out. Younger people are less interested in things like quote-unquote cancel culture. These were kind of, like, the big pillars we used to navigate pop culture in the 2010s. And we had the rise of all these world-spanning, like, Sauron-esque tech platforms that literally have presences on every continent. People want to make things personal again.

Source

The piece also suggests that the recent wave of 90s nostalgia is breaking, a development I am personally fine with – 90s-style jeans are TOO DAMN BIG!