Notes & Thoughts

People want to make things personal again

Where is Western popular culture headed?

I feel like the trajectory of the 2010s has been exhausted in a lot of ways. The culture-war topic no longer seems quite as interesting to people. Social media isn’t a place where you can be as creative anymore; all the angles are figured out. Younger people are less interested in things like quote-unquote cancel culture. These were kind of, like, the big pillars we used to navigate pop culture in the 2010s. And we had the rise of all these world-spanning, like, Sauron-esque tech platforms that literally have presences on every continent. People want to make things personal again.


The piece also suggests that the recent wave of 90s nostalgia is breaking, a development I am personally fine with – 90s-style jeans are TOO DAMN BIG!